× closeetec.appCASE STUDY / 2022

ETEC — Desktop Metal website design

ETEC website with the headline End-use parts at production scale, presented on a laptop on a white architectural plinth

About

Creation of a modern and functional website for ETEC, a division of Desktop Metal specializing in the production of 3D printers and additive manufacturing materials.

Project

Client
Desktop Metal
Project
ETEC
Category
Industrial
Year
2022
ETEC Pro XL product page on an iPhone against architectural concrete
ETEC

Website thats help
customers support
their devices

Process

Requirements

Stakeholders interview

Competitive analysis

Customers interview

Surveys

Current analytics

Users feedback

User flow

Wireframes

Design concepts

Final design

Business metrics

Loading speed

Page load speed with parallel rendering of media content

23% and 28%
Loading speed chart, showing 23% and 28%

Increased sales

The number of new printer and accessory orders has risen significantly.

up to 43%
Increased sales chart, up to 43%

Searching optimisation

From a design perspective, the website achieved excellent results in search optimization.

92 score
Search optimisation chart with a score of 92
ETEC product catalog showing industrial printers and additive manufacturing materials on a laptop

Logotype

Color pallete

Choose a color to rotate it to the top. Use the arrow keys to move between colors.

ETEC / COLOR STUDY

Signal orange

The accent. A clear signal for the next action.

#FA481D

Signal orange selected.

Typeface

Graphik Cond Web

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

RegularMediumSemiboldBold
MacBook Pro 14-inch displaying the ETEC website in a dark studio